Don Julio® Tequila is produced in the Highlands of Jalisco, where the microclimate and mineral-rich clay soil allow the blue agave plant to flourish. Each drop of Don Julio® Tequila is produced here and each bottle features our NOM number — our seal of authenticity — signifying where the Tequila was made. Unlike many Other distilleries, La Primavera only produces one ultra-premium Tequila, Don Julio® Tequila. Each product is crafted with the same attention to detail and passion that Don Julio González embodied.